Persona Team

Publications

Danial, Joni, and Jim at CHI 2025

Overview: We typically publish in human-computer interaction (HCI) and information systems (IS) journals and conferences (e.g., CHI, IUI, DIS). Below are some of the recent publications from the team. See the full list of publications.

2026

  • Salminen, J., Jung, S.-G., Kaate, I., Xuan, T. T. T., Azem, J. Y., Aldous, K. K., Amin, D., & Jansen, B. J. (2026). AI representing personas representing user groups: Applying the agency theory to examine interaction challenges of conversational personas as decision-making tools. Decision Support Systems, 114633. https://doi.org/10.1016/j.dss.2026.114633
  • Salminen, J., Nielsen, L., Farooq, A., & Jansen, B. J. (2026). AI-generated personas: Representing user needs with generative AI models. International Journal of Human-Computer Studies, 103745. https://doi.org/10.1016/j.ijhcs.2026.103745

2025

  • Azem, J., Ahmed, F., Salminen, J., & Jansen, B. J. (2025). Interviewing AI-Generated Personas: Talking To Your Data to Generate Qualitative Text from Users. 2025 3rd International Conference on Foundation and Large Language Models (FLLM), 77–87. https://doi.org/10.1109/FLLM67465.2025.11390880
    Kaate, I. (2025). Deepfake user personas for good—From maleficent to helping users [Doctoral dissertation, Turku School of Economics]. https://www.utupub.fi/handle/10024/194350
  • Amin, D., Salminen, J., Jansen, B. J., Shin, J., & Kim, D. H. (2025). Generative AI Personas Considered Harmful? Putting Forth Twenty Challenges of Algorithmic User Representation in Human-Computer Interaction. International Journal of Human-Computer Studies, 103657. https://doi.org/10.1016/j.ijhcs.2025.103657
  • Kaate, I., Salminen, J., Jung, S.-G., Xuan, T. T. T., Azem, J. Y., Santos, J. M., & Jansen, B. J. (2025). When Personas Talk to You: Evaluating the Evolution of User Personas from Static Profiles to Conversational User Interfaces. Proceedings of the 2025 ACM Designing Interactive Systems Conference, 2350–2372. https://doi.org/10.1145/3715336.3735676
  • Salminen, J., Kaate, I., Olkkonen, R., Yang, Y., Jung, S.-G., & Jansen, B. J. (2025). How Can Intelligent Persona Systems Support Online Advertisers’ Daily Work Tasks? In C. K. Coursaris, J. Beringer, P.-M. Léger, & B. Öz (Eds.), The Design of Human-Centered Artificial Intelligence for the Workplace (pp. 167–181). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-83512-4_10
  • Tamime, R. A., Salminen, J., Jung, S.-G., & Jansen, B. (2025). Examining Diversity and Fairness Interconnection in Data-Driven Personas. In A. Nagar, D. S. Jat, D. Mishra, & A. Joshi (Eds.), Intelligent Sustainable Systems (pp. 389–419). Springer Nature. https://doi.org/10.1007/978-981-97-9327-3_32
  • Sethi, S., Salminen, J., Amin, D., & Jansen, B. J. (2025). “When AI Writes Personas”: Analyzing Lexical Diversity in LLM-Generated Persona Descriptions. Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems, 1–8. https://doi.org/10.1145/3706599.3719712
  • Kaate, I., Salminen, J., Jung, S.-G., Xuan, T. T. T., Häyhänen, E., Azem, J. Y., & Jansen, B. J. (2025). “You Always Get an Answer”: Analyzing Users’ Interaction with AI-Generated Personas Given Unanswerable Questions and Risk of Hallucination. Proceedings of the 30th International Conference on Intelligent User Interfaces, 1624–1638. https://doi.org/10.1145/3708359.3712160
  • Jung, S.-G., Salminen, J., Aldous, K. K., & Jansen, B. J. (2025). PersonaCraft: Leveraging language models for data-driven persona development. International Journal of Human-Computer Studies, 197, 103445. https://doi.org/10.1016/j.ijhcs.2025.103445
  • Kaate, I., Salminen, J., Al Tamime, R., Jung, S., & Jansen, B. J. (2025). Is Deepfake Diversity Real? Analyzing the Diversity of Deepfake Avatars. Expert Systems with Applications, 269, 126382. https://doi.org/10.1016/j.eswa.2025.126382
  • Häyhänen, E., Salminen, J., & Jansen, B. J. (2025). Why Are Personas the Way They Are? Identifying Six Persona Creation Strategies. Persona Studies, 11. https://doi.org/10.21153/psj2025vol11noart2002
  • Farooq, A., Alabed, A., Msefula, P. S., Tamime, R. A., Salminen, J., Jung, S., & Jansen, B. J. (2025). Representing groups of students as personas: A systematic review of persona creation, application, and trends in the educational domain. Computers and Education Open, 8, 100242. https://doi.org/10.1016/j.caeo.2025.100242

2024

  • Kaate, I., Salminen, J., Jung, S.-G., Rizun, N., Revina, A., & Jansen, B. J. (2024). Getting Emotional Enough: Analyzing Emotional Diversity in Deepfake Avatars. Proceedings of the 13th Nordic Conference on Human-Computer Interaction, 1–12. https://doi.org/10.1145/3679318.3685398
  • Salminen, J., Jung, S.-G., & Jansen, B. J. (2024). Investigating Persona Viewing Behavior: An Eye-Tracking Study on Portrait-Format Persona Profile. Proceedings of the 13th Nordic Conference on Human-Computer Interaction, 1–12. https://doi.org/10.1145/3679318.3685376
  • Salminen, J., Jung, S.-G., Medina, J., Aldous, K., Azem, J., Akhtar, W., Häyhänen, E., & Jansen, B. J. (2024). Communication Design for an Educational AI Chatbot: Analyzing Cipherbot’s Communication Style and Challenges. Proceedings of the 27th International Academic Mindtrek Conference, 176–187. https://doi.org/10.1145/3681716.3681727
  • Salminen, J., Liu, C., Pian, W., Chi, J., Häyhänen, E., & Jansen, B. J. (2024). Deus Ex Machina and Personas from Large Language Models: Investigating the Composition of AI-Generated Persona Descriptions. Proceedings of the CHI Conference on Human Factors in Computing Systems, 1–20. https://doi.org/10.1145/3613904.3642036