Persona Team

Publications

Danial, Joni, and Jim at CHI 2025

Overview: We typically publish in human-computer interaction (HCI) and information systems (IS) journals and conferences. Below are some of the recent publications from the team. See the full list of publications.

2025

  • Kaate, I. (2025). Deepfake user personas for good—From maleficent to helping users [Doctoral dissertation, Turku School of Economics]. https://www.utupub.fi/handle/10024/194350
  • Amin, D., Salminen, J., Jansen, B. J., Shin, J., & Kim, D. H. (2025). Generative AI Personas Considered Harmful? Putting Forth Twenty Challenges of Algorithmic User Representation in Human-Computer Interaction. International Journal of Human-Computer Studies, 103657. https://doi.org/10.1016/j.ijhcs.2025.103657
  • Kaate, I., Salminen, J., Jung, S.-G., Xuan, T. T. T., Azem, J. Y., Santos, J. M., & Jansen, B. J. (2025). When Personas Talk to You: Evaluating the Evolution of User Personas from Static Profiles to Conversational User Interfaces. Proceedings of the 2025 ACM Designing Interactive Systems Conference, 2350–2372. https://doi.org/10.1145/3715336.3735676
  • Salminen, J., Kaate, I., Olkkonen, R., Yang, Y., Jung, S.-G., & Jansen, B. J. (2025). How Can Intelligent Persona Systems Support Online Advertisers’ Daily Work Tasks? In C. K. Coursaris, J. Beringer, P.-M. Léger, & B. Öz (Eds.), The Design of Human-Centered Artificial Intelligence for the Workplace (pp. 167–181). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-83512-4_10
  • Tamime, R. A., Salminen, J., Jung, S.-G., & Jansen, B. (2025). Examining Diversity and Fairness Interconnection in Data-Driven Personas. In A. Nagar, D. S. Jat, D. Mishra, & A. Joshi (Eds.), Intelligent Sustainable Systems (pp. 389–419). Springer Nature. https://doi.org/10.1007/978-981-97-9327-3_32
  • Sethi, S., Salminen, J., Amin, D., & Jansen, B. J. (2025). “When AI Writes Personas”: Analyzing Lexical Diversity in LLM-Generated Persona Descriptions. Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems, 1–8. https://doi.org/10.1145/3706599.3719712
  • Kaate, I., Salminen, J., Jung, S.-G., Xuan, T. T. T., Häyhänen, E., Azem, J. Y., & Jansen, B. J. (2025). “You Always Get an Answer”: Analyzing Users’ Interaction with AI-Generated Personas Given Unanswerable Questions and Risk of Hallucination. Proceedings of the 30th International Conference on Intelligent User Interfaces, 1624–1638. https://doi.org/10.1145/3708359.3712160
  • Jung, S.-G., Salminen, J., Aldous, K. K., & Jansen, B. J. (2025). PersonaCraft: Leveraging language models for data-driven persona development. International Journal of Human-Computer Studies, 197, 103445. https://doi.org/10.1016/j.ijhcs.2025.103445
  • Kaate, I., Salminen, J., Al Tamime, R., Jung, S., & Jansen, B. J. (2025). Is Deepfake Diversity Real? Analyzing the Diversity of Deepfake Avatars. Expert Systems with Applications, 269, 126382. https://doi.org/10.1016/j.eswa.2025.126382
  • Häyhänen, E., Salminen, J., & Jansen, B. J. (2025). Why Are Personas the Way They Are? Identifying Six Persona Creation Strategies. Persona Studies, 11. https://doi.org/10.21153/psj2025vol11noart2002
  • Farooq, A., Alabed, A., Msefula, P. S., Tamime, R. A., Salminen, J., Jung, S., & Jansen, B. J. (2025). Representing groups of students as personas: A systematic review of persona creation, application, and trends in the educational domain. Computers and Education Open, 8, 100242. https://doi.org/10.1016/j.caeo.2025.100242

2024

  • Kaate, I., Salminen, J., Jung, S.-G., Rizun, N., Revina, A., & Jansen, B. J. (2024). Getting Emotional Enough: Analyzing Emotional Diversity in Deepfake Avatars. Proceedings of the 13th Nordic Conference on Human-Computer Interaction, 1–12. https://doi.org/10.1145/3679318.3685398
  • Salminen, J., Jung, S.-G., & Jansen, B. J. (2024). Investigating Persona Viewing Behavior: An Eye-Tracking Study on Portrait-Format Persona Profile. Proceedings of the 13th Nordic Conference on Human-Computer Interaction, 1–12. https://doi.org/10.1145/3679318.3685376
  • Salminen, J., Jung, S.-G., Medina, J., Aldous, K., Azem, J., Akhtar, W., Häyhänen, E., & Jansen, B. J. (2024). Communication Design for an Educational AI Chatbot: Analyzing Cipherbot’s Communication Style and Challenges. Proceedings of the 27th International Academic Mindtrek Conference, 176–187. https://doi.org/10.1145/3681716.3681727
  • Salminen, J., Liu, C., Pian, W., Chi, J., Häyhänen, E., & Jansen, B. J. (2024). Deus Ex Machina and Personas from Large Language Models: Investigating the Composition of AI-Generated Persona Descriptions. Proceedings of the CHI Conference on Human Factors in Computing Systems, 1–20. https://doi.org/10.1145/3613904.3642036